The long-awaited return of Fiat 500 to North American shores was a major event. This stylish little number had decades of heritage behind it, with a passionate niche audience hungrily awaiting the arrival of the first models.
Our mandate was to celebrate the distinctive design of the Cinquecento on social media. This gave us an enjoyable palette to use, and sparked an activation idea: Take the new car to the aesthetic experts at OCAD and the George Brown School of Design to see what they would say. The verdict was unanimous: This peppy vehicle had plenty of pizzazz.