Rethinking design and functionality for thousands of customers to transact billions of dollars each day
TD was investing in a massive migration to a new centralized business banking portal. This required adding services, capabilities and user-friendly functionality for commercial customers across Canada.
I led a team that was engaged to uplift capabilities and design standards across multiple workstreams for both employees and TD clients. Over 15 months, I coordinated with product owners, Design journey strategists and the U.S. business portal to assess what was possible, make design recommendations and map delivery plans for each workstream.
Our team of UX, UI and Content Designers delivered a much-improved, more consistent user experience across the Business Banking platform, while re-establishing trust between the bank’s Design practice and internal Business Banking clients.