Increasing digital share through new capabilities and platform enhancements
MyInsurance is TDI’s online customer portal for home and auto insurance. With 2 million clients in Canada, there is a huge incentive to make MyInsurance their channel of choice.
I led two design pods with a changing cast of contractors and vendors. My challenge was to keep our team working smoothly while balancing a massive volume of design enhancements – Quoter Redesign, Add Vehicle, Add Driver and Renewals, to name a few – with break-in epics to change coverage limits or deductibles.
Through constant communication with project teams and practice strategists, we were able to build up our planning and manage workloads. I implemented process improvements to get more complete requirements, share knowledge between pods, and align Figma standards across all Servicing designers.
Our work was a significant factor in increasing the digital share of MyInsurance to 40.7%, exceeding TDI’s annual target.